Verum is the premium beverage with a strong natural connotation.
The goal with the branding was to reflect the Italian origins of the brand while making it relevant in today’s world.
A new label and packaging were given to the classic product in order to communicate simplicity among graphic elements and underline the raw materials used for the production. The Mixology and Bio lines were designed from the beginning keeping some elements of the classic line strengthened with more significant details. Opaque and pastel color sleeves of the Bio line want to communicate the idea of freshness, genuineness, and pleasure. The Mixology line appeal is captivating with iridescent colors.