Circolo del Design is a multicultural space, a hub focused on the design world in all its declinations. In 2019 the Circolo moved to a new headquarter and, for the occasion, asked for a complete renovation of its identity.
For the contest I proposed a complete rebranding, starting from the logo, to the entire corporate.
The palette is a c direct reference to the pop colors that characterized the whole design production during the Sixties in Italy. Indeed, the guidelines of the Good Design are a strong presence in Circolo’s philosophy. Each color identifies a specific activity.